Visual Publications
Visual publications are sources of information that rely on colors or images to communicate information. Examples include signs posters, advertisements, and even t-shirts. In publications we will be focusing on advertising for our visual publications project.
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http://www.apartmenttherapy.com/how-well-do-you-see-color-173018
Students will first learn how to identify the audience, message, and purpose of advertisements. They will then learn about the different persuasive techniques that advertisers use to convince their audiences. Then, students will take what they have learned to create a variety of advertisements culminating in a large advertising campaign for a student created product (see below) and for yearbook sales. Students will produce a campaign that targets a specific audience with a variety of advertising techniques and then present that idea to their audience in the form of an advertising pitch.
Want to test your knowledge of colors? Try this from the color company Pantone!
http://www.apartmenttherapy.com/how-well-do-you-see-color-173018
Students will first learn how to identify the audience, message, and purpose of advertisements. They will then learn about the different persuasive techniques that advertisers use to convince their audiences. Then, students will take what they have learned to create a variety of advertisements culminating in a large advertising campaign for a student created product (see below) and for yearbook sales. Students will produce a campaign that targets a specific audience with a variety of advertising techniques and then present that idea to their audience in the form of an advertising pitch.
Introduction to Advertising
Why does advertising matter? Because it affects how we live, how we think, how we communicate, and what we believe. See the PowerPoint (below) for more detailed statistics about why media literacy education is so important.
medialiteracy.pptx | |
File Size: | 3028 kb |
File Type: | pptx |
BAV: Purpose, Perspectice, and Audience
In order to understand advertising, we need to understand how it is created. Looking at real examples of advertising, we will define the purpose (reason) for the advertisement, the audience (targets), and figure out the perspective (what the advertisor wants you to believe about product, even if it is not true). Know the terms below in order to have a critical conversation about the advertisements we see each day.
advertisingnotes.docx | |
File Size: | 13 kb |
File Type: | docx |
overhead_advertising_notes.docx | |
File Size: | 141 kb |
File Type: | docx |
Five Advertisements Activity
Use five advertisements from a magazine to create the graphic organizer shown below. Identify the audience, perspective, and purpose of each advertisement. Use the example as a guide.
5_ads_examples.docx | |
File Size: | 15 kb |
File Type: | docx |
audience_examples_list.docx | |
File Size: | 11 kb |
File Type: | docx |
Persuasive Techniques
Advertisers will do just about anything to accomplish their purpose: persuade an audience to buy a product. Their perspectives even lie in order to persuade you! Below is a handout over-viewing the top four lies or persuasive techniques that advertisers use to sell you a product.
four_persuasive_techniques_overhead_notes.docx | |
File Size: | 270 kb |
File Type: | docx |
Billboard Activity
You've proven you can identify the audience, purpose, and perspective, but can you create your own? Using a peice of computer paper, please write "purpose: to persuade you to buy ______ "; "audience: __________________________ " and "perspective: ___________________________'. As a class, we'll choose our product. From a hat, each student will chose a unique audience. From your imagination, you will create a perspective (hint: like a slogan) that will convince your unique audience to buy the product.
Once you have your perspective in place, create a billboard on the front of the paper. Remember to include a picture of the product, the name of the company, and a direct appeal using a slogan or image. Think about manipulative ways to get your audience's attention: colors, celebrities, and humor are three examples.
Once you have your perspective in place, create a billboard on the front of the paper. Remember to include a picture of the product, the name of the company, and a direct appeal using a slogan or image. Think about manipulative ways to get your audience's attention: colors, celebrities, and humor are three examples.
Create-A-Product Activity
Did you know that the popsicle was invented on accident by a 9 year old? That Thomas Edison applied for his first patent before he was a teenager? That there are dozens of young inventors across America that are saving for college, retiring before they've ever had a job, all thanks to creative and clever inventions. Instead of using our energies to advertise for someone else's gain, let's use our creative energy to create our own multi-million dollar products.
createaproductproject.docx | |
File Size: | 19 kb |
File Type: | docx |
Patent Winners
Congratulations to the following students whose inventions were selected by an esteemed panel of professional judges as the best in class. These inventions will be submitted cost free for a government patent.
From 2013 (Spring)
2012 Winners (Fall)
advertising_pitch.docx | |
File Size: | 13 kb |
File Type: | docx |
More detailed instructions than what is provided in your packet.
exampleofpitch.docx | |
File Size: | 11 kb |
File Type: | docx |
An example of the script that could be used by your team.