The Four Persuasive Techniques
You know how to identify the product, purpose, audience, and perspective of print advertisements; by how about broadcast ones?
Your group will need a whiteboard, dry erase marker, and Kleenex. Every computer will need headphones; please borrow the from another computer or use your own.
First, let's watch the Old Spice commercial (below).
Next, with your group record the product, purpose, audience, and perspective.
Your group will need a whiteboard, dry erase marker, and Kleenex. Every computer will need headphones; please borrow the from another computer or use your own.
First, let's watch the Old Spice commercial (below).
Next, with your group record the product, purpose, audience, and perspective.
Group One
The Bratz commercials (watch the first two, you don't need to see all of them!), Redbull, and McDonalds all have something in common. In order to meet their purpose, all three products use a specific persuasive technique in their advertisements. With your group, figure out what the common theme is and write it on your whiteboard after watching all three commercials.
Group Two
Dunkin Donuts, Pepsi, and Burger King both have something in common. In order to meet their purpose, all three products use a specific persuasive technique in their advertisements. With your group, figure out what the common theme is and write it on your whiteboard after watching all three commercials.
Group Three
The Unicef Tap Water, Mike Huckabee, Dr. Pepper, and Covergirl ads all have something in common. In order to meet their purpose, all four products use a specific persuasive technique in their advertisements. With your group, figure out what the common theme is and write it on your whiteboard after watching all four commercials.
Group Four
The SPCA and Speed Limit commercial both have something in common. Note: The speed limit commercial is referring to kilometers, not miles! In order to meet their purpose, both products use a specific persuasive technique in their advertisements. With your group, figure out what the common theme is and write it on your whiteboard after watching all three commercials.